Business Growth Workshops

Business Growth Workshops for New and Existing Businesses

Mobile Movie Making for Social Media

Tuesday 21 February        

9.30am to 12.30pm         

Newry/Downpatrick area TBC

Success on social media is becoming increasingly dependent on the use of videos.  This workshop will show you how you can capture, edit and publish video content from your mobile phone. 

The half day workshop will cover the following;

•How you can use your mobile phone to capture, edit and publish your own video content

•Basic storytelling frameworks for your business

•Get an insight into the apps and equipment required to make your mobile movies stand out

•Workshop will cover apps for both Android and Apple users

Build Your Brand Workshops For New Businesses and Existing Businesses

New Businesses

Wednesday 22 February 2017 and Wednesday 8 March 2017

(both dates to be attended)

Existing Businesses

Wednesday 22 March 2017 and Wednesday 12 April 2017

(both dates to be attended)

9.30am to 1pm      

Newry/Downpatrick area TBC

Two half-day workshops have been arranged to help new business starts in the area develop their own brand.  An engaging brand is one of the most powerful tools you can have to win new customers and build loyalty.

The first workshop Developing your Brand Strategy and Identity will introduce participants to the important building blocks of developing a brand, as well as cover brand positioning strategy in the marketplace and how to create a unique and relevant brand visual identity. The second workshop Brand Communications will examine a brand’s tone of voice and share insight into the various communication touch points available to businesses to build the brand presence and connect with the target audience.

Family Businesses: Planning for Succession

Thursday 23 February 2017

7.30pm to 10.15am         

Newry/Downpatrick area TBC

This interactive session focuses on the complex and emotion-laden issue of succession from one generation to the next, in terms of both management and ownership. Giving participants the opportunity to examine the issues, options and guidelines for transition. 

This workshop will cover the following:

• Family Business in Context

• Management Succession versus Ownership Succession

• The Succession Paradox – the options...

• Planned versus unplanned – managing the risks

• Protecting the family and the business - Emotional and Financial considerations

• Leading the transition

Local Search Engine Optimisation  

Tuesday 7 March 2017

9.30am to 1pm

Newry/Downpatrick area TBC

This workshop will help businesses to get discovered when potential local customers are using Google. 

The half day workshop will cover the following:

•Understanding the local search landscape and how local search works

•Creating and populating a Google My Business Account

•How to gain relevant local links and citations

•How to generate and respond to local reviews

•Reviewing your Goggle My Business Account

‘Go-2-Tender’, Introduction to Tendering for Micro-businesses

Tuesday 14 March 2017

9.30am to 12.30pm         

Newry/Downpatrick area TBC

This workshop is aimed specifically at small business owners that have never completed a tender before.  It aims to demystify the procedures around pitching for, and ultimately winning some of the ‘below threshold’ (i.e. below £25k) work that Local Councils and other Government Bodies/Agencies contract out.

The workshop will cover:

•Advice on Proposal Writing

•Responding to ‘below threshold’ work (i.e. below £25k) required by NI public bodies

•How to simply and easily respond to a ‘mini competition’ by email

•Finding tender opportunities – registering with the main sources of relevant tender opportunities for SMEs

•Case study examples of simple success stories

Effective Email Marketing

Tuesday 21 March 2017

9.30am to 12.30pm         

Newry/Downpatrick area TBC

This workshop will provide practical help and guidance on how email marketing can directly impact on your business’s sales and commercial success.

The half day workshop will cover the following: 

•        Create and send an email campaign using Mail Chimp

•        Upload and segment a database and the law regarding email marketing

•        How to grow your database and the information required

•        Designing your email, creating images and linking back to your website

•        Analysing and optimising your email campaigns

Plato EBR: Cross  border business Engagement Programme        

Registration on-going      

Programme activity is delivered at business premises or other locations to be agreed with participants

This is a practical programme linking small businesses interested in expanding and learning from other larger companies who have successfully grown their company within the region.

For more information visit http://www.platoebr.com/pages/index.asp?title=Network_Cluster_for_Growth-oriented_Small_Businesses_in_Newry_Mourne_and_Down

Benefits of Digital Construction - Breakfast Briefing

Wednesday 29 March 2017

Time TBC     

Newry/Downpatrick area TBC

A growing number of practices and firms are starting to use BIM (Building Information Modelling) in Northern Ireland, driven mainly by the government’s 2016 mandate for public sector work, but also because of its great potential.

Through BIM, the UK construction industry is undergoing its very own digital revolution.  BIM is a way of working and managing information in a team environment throughout the life of a building or infrastructure project.

E-Commerce:

Amazon and E Bay Training Events

Tuesday 28 March

2pm to 5pm

Newry

Thursday 30 March

2pm to 5pm

Downpatrick

Websites like Amazon and eBay have contributed to a massive growth in online sales.  This half day workshop will demonstrate and help you to boost your online presence and maximise your online sales.

All Business Growth Workshops are free to attend for businesses located within the Newry, Mourne and Down District Council area.

For more information and to register your interest, email business@nmandd.org or phone 028 3031 3250/028 3031 3223